About Us | OBE - On Board Experiential

OBE is a global marketing agency creating culture for brands through experiences.

The Place

Headquartered in Los Angeles, with offices in New York City and San Francisco and London.

The People

/ EXECUTIVE TEAM /

JOIN THE TEAM

Deb Lemon
CHIEF EXECUTIVE OFFICER

Networking expert, master connector, culture creator. Deb has built OBE on lasting client relationships and a culture of curiosity and collaboration.

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Trish Rexroth
CHIEF CREATIVE OFFICER

A sharp strategic mind and a human-centered approach—with a lightheartedness that shows up when you least expect it.

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Sandra Enriquez
CHIEF GROWTH OFFICER

The force behind OBE's client partnerships, leading an account team that delivers bold, high-impact work built on trust that lasts.

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Jonathan Dension
CHIEF PRODUCTION OFFICER

Once had attendees jump off an aircraft-carrier deck. Legally. Too modest to mention his awards, quick to mention his family of five.

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Joey Forester
CHIEF OPERATING OFFICER

A one-of-a-kind leader and people person. Joey's job is making sure OBE is a safe, compelling and challenging place to work.

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Allison Lam
CHIEF FINANCE OFFICER

Ensures OBE's people, processes and boldest ideas have the financial foundation to thrive.

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Dave Mingey
PRESIDENT,
ONBOARD SPORTS ADVISORY

Advises brands and rights holders across the world's most influential sports platforms, including the Olympic & Paralympic Movement.

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Hayle Chun
CHIEF OPERATING OFFICER,
ONBOARD SPORTS ADVISORY

Operational guru and strategic thinker spanning sponsorship, analytics and multi-platform commercial strategy—rooted in a belief in sport as a catalyst for connection.

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Ian Hayne
MANAGING PARTNER, LONDON

Co-founded London agency Playmaker Experiential—now OBE London—and leads the EMEA business across clients including Nike, Converse and Red Bull.

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James Hobgen
MANAGING PARTNER, LONDON

Co-founded Playmaker Experiential, now OBE's London office, building experiential work for global clients including J.P. Morgan and Unilever.

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Dan Hirsh
FOUNDER

Combined his passions into one of the first snowboarding-and-music festivals. From that, OBE was born. And yes, he's still the most excited person in any room.

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/ LEADERSHIP TEAM /

Colleen Trentham
VP, CREATIVE

Turns a blank brief into the idea everyone wishes they had first.

Georgie Baker
GROUP ACCOUNT DIRECTOR, LONDON

Keeps EMEA clients close and the work sharp.

Jeff Yang
VP, TECHNOLOGY & INNOVATION

Finds the tech that makes a complicated moment feel effortless.

Jonny Whithall
SENIOR PEOPLE & OPERATIONS MANAGER, LONDON

Connects the London bench to the work that matters most.

Kayla Shetty
SVP PRODUCTION

Gets the impossible built—on time, on budget, on the ground.

Matthew Swartz
SENIOR DIRECTOR,
DIGITAL PROJECT MANAGEMENT

Keeps every digital build on track and on spec.

MEGAN SCHAFER
GROUP ACCOUNT DIRECTOR

The steady hand between a big ambition and what actually ships.

/ SUPPLIERS AND PARTNERS /

The Foundation

Different backgrounds, perspectives, and experiences. That's what makes the work better. Every hire, every vendor, every stage, inclusion is not just a policy, but a practice.