As Chief Financial Officer at OBE, Allison Lam is the architect behind the agency’s financial strength and long-term expansion. With a rare blend of strategic foresight and operational expertise, she has transformed OBE’s financial landscape—spearheading data-driven decision-making, risk management, and efficiency initiatives that drive sustainable growth.

Allison’s journey at OBE began on the account team in Washington, D.C., managing high-profile programs for clients like Nike and Google. Her ability to seamlessly transition from client services to the operational backbone of the company is a testament to her adaptability, sharp problem-solving, and relentless drive. Today, she leads with a clear vision: to build scalable financial structures that enhance cross-team collaboration, empower high-impact work, and fuel profitability.

A master of informing strategy with numbers, Allison has implemented analytics and reporting systems that enable smarter, more profitable business decisions that enable growth. She ensures that every investment OBE makes—whether in talent, operational efficiencies, or new business ventures—aligns with the agency’s long-term vision.

Beyond her role at OBE, Allison played a pivotal role in launching sister agency Think True and OBE’s newest office in London, establishing the financial and operational synergies that continue to strengthen OBE’s expanding global presence.

Outside of work, you can find Allison spending time with her husband and kids, volunteering in her community and always planning the next great adventure.