/ ONBOARD SPORTS ADVISORY /
Where sport meets business strategy.
OSA is OBE's Sports Advisory practice—a team of management advisors focused solely on driving business results through global sport.
/ OSA'S POINT OF VIEW /
Sport is entering its most consequential era, where opportunity is expanding faster than playbooks can keep up. OSA was launched to help leaders cut through complexity and make decisions that win.
/ SERVICES /
Not just advisement. Building alongside you.
Executive Advisement
Creation of partnerships with C-suite and senior leadership to shape global sports strategy, align stakeholders, and guide critical decisions with clarity, confidence, and real-world perspective.
Activation Architecture
Designing scalable, integrated activation ecosystems that connect sponsorship, media, experience, and content—ensuring every investment works harder together, not in silos.
Operations Management
Building and managing the operational frameworks that turn strategy into execution, bringing discipline, governance, and accountability to complex global sports programs.
Insights and Analytics
Applying data, insight, and measurement to inform decisions, optimize performance, and replace intuition with evidence—before, during, and after the world’s biggest moments.
/ OSA LEADERSHIP /
The People
Hayle Chun
CHIEF OPERATING OFFICER, ONBOARD SPORTS ADVISORY
Operational guru and strategic thinker who brings clarity, innovation, and executional excellence to sports business engagements. Hayle's work spans sponsorship, analytics, and multi-platform commerical strategy—rooted in a belief in sport as a catalyst for connection.
FULL BIO LINKEDIN
/ SPORTS INQUIRIES /
Let's talk sport.
Sports engagements move on different cycles, with different decision-makers.
Send it straight to the OSA Team.