TinyCo

Avengers Academy

For the release of TinyCo's new Avengers mobile game, OBE produced an action-packed, fun-filled launch party. We invited the press, Marvel fans and super-gamers to discover the world of the Avengers Academy by becoming a student. They received orientation pamphlets and went through welcome week events. We even threw a big homecoming dance—immersing people in the imagination—and capturing the excitement of, TinyCo’s incredible new game. The event succeeded in bringing in 350 people in attendance (venue capacity) and generated 178 individual press articles, reaching 362 million unique monthly visitors and 95 million impressions on social.