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Sampling
Engaging consumers at the Wanderlust Festival.
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120k
ATTENDEES -
313k
SAMPLES DISTRIBUTED -
46m
TOUR IMPRESSIONS
Kashi
Wanderlust
Kashi set out to connect with healthy, wellness-minded people through a partnership with Wanderlust Festival. OBE collaborated with Kashi to develop an interactive activation that engaged people in conversation about the importance of health and offered some delicious Kashi snacks.
We made ourselves available at all four Wanderlust Festival tour stops, from L.A. to Colorado.