/ STARBUCKS RESERVE /
No Cup Like It
at Starbucks Reserve: Empire State Building
Building on the excitement and global attention surrounding the World Cup, Starbucks sought to celebrate the intersection of coffee, culture, and community—creating a destination where visitors could connect, engage, and share in the spirit of the tournament.
To bring this vision to life, OBE transformed the lower-level Tasting Room & Experiences lounge at the Starbucks Reserve® Empire State Building® store into an immersive fan destination. A larger-than-life Starbucks Bearista cup and a collection of 48 captain-inspired cup sleeve installations representing participating teams invited guests to explore, interact, and capture memorable photo moments. The experience transformed the space into a vibrant celebration of the game, delivering a premium, joyful, and culturally relevant environment that resonated with fans.
