Nike

The Soccer Rebellion Championship

The Soccer Rebellion wanted to not only close out their 2022 tour, but to inspire a movement. With partners Nike and DICK’s Sporting Goods, OBE started from scratch to create a visual center, brand identity and original content to share the spirit of the game and allow the culture to flourish.

The two-day event, hosted at the Dick’s Sporting Goods House of Sport field in Knoxville, TN, flexed the Nike and DSG partnership to create a street soccer event with customized t-shirts, games, 360° Photo Booth, food truck, live DJ, kids’ clinic, women’s tournament, and the men’s Championship tournament. Our team contributed custom video content, branding and motion graphics that helped  usher in the next wave of street soccer players, with some calling it "the coolest event ever." We may be biased, but we tend to agree.