Mobile Marketing Tours + Roadshows
Immersing women in their new favorite legging.
-
500+
LEGGING TRY-ONS -
97%
WERE SATISFIED OR HIGHLY SATISFIED WITH THEIR TRY-ON EXPERIENCE -
97%
WERE ABLE TO FIND A LEGGING THAT WORKS BEST FOR THEM
Nike
Find Your Feel Tour
2023
We created an immersive multi-sensory try-on experience for retail partners Nike and DICK’S Sporting Goods - transforming the parking lots of seven DICK’S Sporting Goods stores to assist women in discovering their perfect legging and empower them to feel their best.
The experience began with a mobile quiz that gathered insights to create a personalized legging recommendation. She was then matched to a try-on Pod that was designed to immerse her in the “feel” of the Nike's Go, Universa or Zenvy leggings — from sight, sound and smell to functional interactive features that enabled thorough assessment of fit and comfort. She was then encouraged to move into the store to purchase her preferred legging and receive an exclusive gift with purchase.
Want to find your feel? Take the quiz.
