Nike + Rebel

GoalGirls

2023

Working alongside Nike FC and Rebel Sport, we designed GoalGirls, a content-forward program that culminates in empowering a sense of community for the season ahead. Our goal—unite thousands of girls to expand their passion for soccer. Enlisting the help of Australian soccer superstar Ellie Carpenter, our video series teaches the basics of the game and even showed girls some training techniques to help hone their skills.

Registered girls will receive unique product offers and gain access to our series of local GoalGirls events. By connecting these girls with a passion for the sport, we will ensure they have a group of friends to keep them confident and empowered.