New York Jets + Chicago Bears

NFL Girls Flag League

As part of the NFL’s Global Markets Program, the New York Jets and Chicago Bears partnered with OBE to expand the UK NFL Girls Flag League with a season two in London.

A programme with impact, legacy and youth fandom at its core — the league is designed to provide girls with access to sport and an opportunity to develop skills that will have a positive impact on their lives.

OBE curated a six week programme with a media-focused launch event, weekly tournament play across two boroughs and an elevated championship game experience. From the locker room moment when the girls received their official team kit to the NFL Flag taster session led by NFL coaches to the culminating UK championship game — we provided a sporting experience that was empowering and impactful for her.