LG NOVA

Innovation Festival

LG is committed to innovation for the future, and they walk the walk. They fostered the LG NOVA Ecosystem, a community for innovators to engage and build upon each other's ideas. The LG NOVA Innovation Festival marked the first-ever real-world meeting for this group of entrepreneurs and creators, and we knew the typical approach would never suffice. We decided to do a little innovating ourselves—crafting an experience that shakes up conventional thinking and brings the most innovative startups together to collaborate, inspire, and create a better tomorrow with LG.

We transformed Richmond’s Craneway Pavilion into an innovator's playground; attendees could walk through museum-style exhibits and directly into the future itself. We highlighted LG NOVA’s top startups, facilitated conversations with venture capitalists and experts and even hosted a startup incubator contest.