Kashi

Expo West

In 2017, Kashi launched their Certified Transitional initiative—a program that supported farmers during the three-year transitional period required for a farm to be delcared USDA Certified Organic. Fast forward to Expo West, a natural products showcase featuring over 3,500 branded booths. Kashi wanted to create a footprint that cut through the noise and was as impactful as the program it was championing. Instead of playing it safe and supplying the 80,000 plus in attendance with just another sample, Kashi and OBE showed up to the world's largest natural food show without snacks. Instead, we built a conversation starter in the form of a fifteen-foot, green <1% statue, symbolizing that less than one percent of US farmland is certified organic.

Outside of the expo floor, we expanded Kashi’s presence by creating a morning yoga experience, which we live-streamed. After the expo, we took the <1% statue on the Kashi Wanderlust tour, pushing the conversation forward across the country.

Check out Event Marketer's take on our Anti-booth here.