Converse

Creative All Star Series

During NBA All Star Weekend 2020, we kicked off Converse’s global Creative All Star series - a campaign that brought together local and global talent to inspire and encourage creativity across sport, music, and art. What went down? We transformed a raw warehouse into the ultimate brand experience, complete with a fully executed basketball court, movable center court stage for q+a discussions with artists and NBA legend Julius “Dr. J” Irving, custom art installations, creative classrooms for artist-led workshops and conversations, a “Hall of Firsts” to showcase the brands rich history in the NBA, main stage for performances by rap superstars Roddy Ricch and DaBaby, and an epic product customization experience within a full retail shop with local painters and graffiti artists. With only six weeks to execute, you could say we nailed this one at the buzzer.