Chase x Essence

Currency Conversations Virtual

In 2019, Currency Conversations, presented by Chase and Essence, kicked off with a seven-city roadshow to empower black women and expand their financial knowledge. To build on this momentum, we introduced a virtual panel discussion series in 2020 entitled Love & Money. People around the world tuned in digitally, learning from celebrity and professional couples how to have healthy financial conversations in their relationships. We streamed our activations on the ON24 digital experience platform and Facebook Live.

OBE’s responsibilities included creating a brand identity, designing all social assets, and developing the digital consumer journey. In addition, we managed talent communications and rehearsals, built speaker toolkits, and developed KPIs that were reflective of how virtual events can expand reach and impact. Rewatch the live stream here.