MorningStar Farms

Just What the World Ordered

For the MorningStar Farms sampling tour, we invited people to the world’s tiniest diner to have an intimate conversation about the power of plant-based foods. People had the opportunity to pledge their #vegalliance (a commitment to eating meat-free at least once a week) via a photo booth connected directly to their social.

Of course, there were dining options as well, with MorningStar Farms samples on the menu. We fabricated the Big Change Little Diner along with three food trucks to serve delicious eats from sunrise to sundown, showcasing MSF as the right choice for any meal.