This summer and fall, Nike and DICK'S Sporting Goods are teaming up to empower young girls on—and off—the basketball court.
The two megabrands have brought back It’s Her Shot, a mobile tour offering free skills clinics, practice drills, pickup games, coaching, WNBA athlete and influencer appearances, giveaways, custom swag, and more for girls ages 8 to 18.
Nike and DICK'S worked with their respective agency partners, On Board Experiential and Motive, to produce the tour.
“It's been incredibly rewarding to see how these experiences motivate girls to keep playing and believing in themselves," said Hannah Fuhrman, Account Director for OBE. "We have seen girls return year after year and express how this program has impacted their love for themselves and basketball."
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