Nike

We Run Chamonix

Nike Chamonix created an opportunity for the (8) most highly engaged Nike+ Membership Runners to be recognized and rewarded - with a once in a lifetime immersive running experience in the birthplace of trail running (Chamonix, France).

OBE helped Nike take these runners to Chamonix, for a curated running experience that they would never forget - where they each completed in four epic runs throughout France, Italy and Switzerland during the 2015 Ultra-Trail Du Mont-Blanc.

From strategy, destination scouting and feasibility checks to pre-running each trail for safety, alternate route planning and identifying content capture locations - the OBE team ensured the running experience was the focus and highlight of the trip. Details were obsessed over to ensure that this high-touch, exclusive experience was perfect for influencers, Nike executives and media team. Aside from curating the runs, OBE also handled travel logistics, meals, locally sourced (and relevant) premiums and activities, and athlete meet-n-greets.

Plus, all on the trip got to witness Nike history as it was the first time Nike elite trail athletes ran in the Ultra-Trail Du Mont-Blanc - taking 1st/2nd place in the 50k and 3rd in the 100k.