Nike

We Run Chamonix

Nike took its most dedicated Nike+ Members on a once-in-a-lifetime journey to the birthplace of trail running—Chamonix, France. Eight highly engaged runners embarked on a curated experience, completing four epic runs across France, Italy, and Switzerland during the prestigious 2015 Ultra-Trail Du Mont-Blanc.

OBE orchestrated every detail, ensuring an unparalleled experience. From strategic planning, destination scouting, and pre-running each trail for safety to alternate route mapping and content capture coordination, OBE prioritized a seamless, high-touch journey. The team meticulously handled travel logistics, locally sourced premiums, meals, athlete meet-and-greets, and exclusive activities—creating an unforgettable adventure for influencers, Nike executives, and media.

The experience culminated in a historic moment for Nike, as its elite trail athletes made their debut at Ultra-Trail Du Mont-Blanc, securing 1st/2nd place in the 50k and 3rd in the 100k—solidifying Nike’s presence in the world of trail running.