Nike

Run with Hart

Comedic rockstar and runner Kevin Hart took to his fans on Twitter and asked everyone to run a spontaneous 5K with him. His community listened—and ran! We teamed up with Nike to help launch their partnership with Kevin, amplifying their shared mission to inspire the world to “Come Run With Us.”

Our journey began in San Francisco and took us around the world to cities such as Sydney, New York, Chicago, LA and Toronto. In Boston, we partnered with Uber to enable runners to digitally request Kevin as their personal running pacer straight from the app. It sent Uber into crisis mode, with the number of pacer requests being difficult to handle. We live-streamed this one-of-a-kind experience on Kevin’s official Facebook page, allowing his fans to tune in digitally.