/ NIKE /

Own the Floor Sessions

Continuing to make sports a more inclusive and diverse place, Nike has started a global movement to celebrate the power of dance as a platform for self-expression, movement and positive change.

Expanding on their Own the Floor campaign, Nike London collaborated with The Capsule to create local Own the Floor Sessions—a monthly event at Kachette in Shoreditch that brings together the dance community to train, exchange, socialise and celebrate dance culture. It also serves as a welcoming introduction to the UK street dance scene for those less familiar.

OBE produced each session ensuring there was space for cyphers and chill-time in addition to dancing, content captured by The Capsule, and two UK DJ’s playing back-to-back each night to keep the energy high.