National Basketball Players Association

NBPA x Drew League

This summer, the National Basketball Players Association (NBPA) partnered with the Drew League to amplify the impact that The Drew has had on basketball and the community. OBE stepped in to manage and elevate the partnership through multiple events and activations. These included creating a footprint for the NBPA in LA that enabled the Union to market programs like NBPA Camps, Players Voice Awards, and the Spalding Players Ball—by raising awareness for the NBPA Player Voice Awards and aligning Drew League awards with PVA naming conventions. The new footprint would directly help their efforts in supporting and impacting youth and the community through Drew League & Jr. Drew programming and helped grow their social media presence. This partnership was a huge success, celebrating the power of basketball to impact lives both off and on the court.