LeEco

U.S. Launch

The LeEco U.S. Launch represented the unexpected and disruptive reshaping of the content and entertainment landscape. The campaign marked the U.S. launch of China’s premium ecosystem provider, which debuted via two independent events. A PR event in LA to announce LeEco’s acquisition of Vizio to an audience of media, industry and brand partners. And a brand and product launch event hosted in San Francisco’s iconic Palace of Fine Arts.

We helped LeEco showcase their products and content through awe-inspiring presentations that reached a global audience, with both programs being live-streamed in English, Mandarin and Russian. OBE handled all the aspects of the live broadcasts, SAT transmission and encoding.