Proprietary Events
Promoting a worldwide road race series with an experiential marketing event.
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196k+
PARTICPANTS
ANNUALLY -
6k+
PARTICIPATING COMPANIES ANNUALLY -
1.5M+
ORGANIC SOCIAL IMPRESSIONS
JPMorganChase
J.P. Morgan Corporate Challenge
2016-Present
OBE has been a J.P. Morgan Corporate Challenge partner since 2016, taking it into its 48th year in 2024. The Series is the world’s largest corporate running event that takes place in 16 locations across eight countries and six continents with one mission: to serve as a catalyst between work and wellness. One part run and one part party, each 3.5-mile / 5.6-kilometer road race connects participants with their colleagues as they celebrate teamwork, camaraderie and the Corporate Challenge community worldwide.
As race, brand, and storytelling experts, OBE was brought in to elevate the program and create consistency across all markets, while incorporating nuances among different cities. To accomplish this, we created a 380-page Brand Playbook, outlining 58 standard operating procedures, defining online and onsite brand guidelines, developing content capture standards, and creating onsite experiential standards in each market around the globe.
Press
The Business Journals: JPMorganChase executive on investing in the future of San Francisco
The Business Times (Singapore): Running for fitness, camaraderie and a good cause
