Facebook

Community Boost

For every inspiring small business story, there are still many business owners who don’t know how to optimize their social reach. Facebook wanted to help these companies build their digital marketing skills. So, they friend requested OBE, and we instantly accepted. Together, we created a multi-market community event series that gave small businesses exactly what they asked for—hands-on, face-to-face training from Facebook by Facebook.

OBE was brought on to conceptualize, design and execute this branded experience in 30 cities throughout the United States, including St. Louis, Houston, Albuquerque, Greenville and Des Moines—hosting a total of 20k+ unique attendees. Our well-rounded, city and market-specific training and networking experience integrated internal specialists, breakout sessions and main-stage content in a cohesive environment. The conference was such a success, we took some notes ourselves.

Throughout the tour, Facebook also challenged us to engage diverse suppliers, supporting their internal Supplier Diversity initiative. We responded by partnering with over 300 diverse suppliers—60% of all vendors for the program—including businesses owned by women, minorities, veterans, and LGBTQ individuals.